The Future of Country Branding
Understanding the symbiotic relationship between the rational factors and the emotional factors that make up a country brand.
Creating a brand spirit based on the soul of the nation (the rational and emotional associations).
Extracting the key story from the brand spirit and translating it into experiences to create the BRAND.
Creating engagement.
Fashion
Lomé Fashion Week
Much more than just a fashion week, Lomé Fashion Week aims to be a catalyst for the development and structuring of a real fashion industry in Africa.
Women's entrepreneurship
AWEP TOGO
AWEP Togo is an outreach, education, and engagement initiative that targets Togolese women entrepreneurs to promote business growth, increase trade both nationally and to U.S. markets through the African Growth and Opportunity Act (AGOA), create better business environments, and empower Togolese women entrepreneurs to become voices of change in their communities.
Social entrepreneurship
We are the new Africa
The Bags of Hope
The bags of hope, from the «We are the new Africa» collective, is the alliance between art and solidarity; bags created for disadvantaged children in Togo.
Sport
AC Semassi FC
L'AC Semassi FC de Sokodé, club du championnat national de première division du Togo, est détenteur de dix titres de Champion du Togo et de trois Coupes du Togo. Semassi de Sokodé est l'un des clubs les plus populaires du pays.
Charity
AFRIK’ARCH
AFRIK'ARCH is a non-profit NGO, created in June 2011. It works for the better livelihood and development of vulnerable communities in Africa. AFRIK'ARCH intervenes in the following core areas: education, development at the grassroots level, health and youths.
Music
Festival Racines Noires
Racines Noires (Black Roots), is the return to the source; to the origins. Africa, the cradle of humanity welcomes its sons and daughters from all over the world, from all continents... The men and women have heard the voice of Mother Africa and are coming back home.
Comedy & Humor
Les Moussons du Rire
The Moussons du Rire festival is an international meeting of French-speaking icons of humor in Lomé around their projects, their shows as well as their social and humanitarian actions.
"The whole is greater than the sum of its parts"
Aristotle
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